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Michael Church Carson

Aberdeen’s Three Principles of AI Enablement: Setting the Course for Sustainable & Valuable AI

Updated: Oct 15

Artificial Intelligence (AI) is no longer a futuristic concept; it has permeated every industry, from transportation to cosmetics. Quite frankly – references to new AI technologies are so ubiquitous it’s become overwhelming. This is especially true for business and technology leaders who need to decide on AI: to adopt or not to adopt. Leaders face what can seem like a lose-lose AI adoption dilemma: avoid AI and risk missing the boat on a generational opportunity or start rapidly adopting AI but risk overspending on an immature technology that won’t ultimately drive long-term value.  


AI technologies used to be scarce, and now they’re abundant, but this new dilemma has emerged, and technology leaders are under pressure to solve it for their organization. At Aberdeen Advisors, we’ve seen leaders grapple with similar dilemmas with other transformational technologies like cloud storage or Enterprise Resource Planning (ERP), so we appreciate the pressure that they place on leaders. We also appreciate that there’s a solution. Like other technologies before it – and many more that are yet to come – AI can be enabled by leaders to effectively create measurable and sustainable value. There’s no secret; expertise, due diligence, and structure can guide an organization through its evaluation of where, when, and how to deploy AI, but knowing where to start can be challenging. That’s why we’ve developed a simple set of three principles to guide AI enablement.  


Our three principles: Purpose-Driven AI Usage, Strategic Alignment, and a People-Centered Approach—were developed to serve as a starting point for leaders who are facing the AI adoption dilemma. Use these principles to narrow your focus and start planning for your next effective AI enablement project. 


  1. Purpose-Driven AI Usage 

    AI enablement succeeds when necessity is valued over novelty. AI should be deployed when there’s a problem it’s well suited for and an organization that is prepared to implement and support it. AI’s a powerful tool, not a universal solution. 


  2. Strategic Alignment 

    AI implementation should align with business objectives and deliver measurable value. Given its cost and complexity, ensure there is a clear plan linking AI usage to your organization’s goals. 


  3. People-Centered Approach 

    AI is more sustainable and valuable when it works with, not against people. AI should be ethical and increase peoples’ productivity and comfort while working, driving retention, not hampering it. 

Curious to learn more about where your organization’s AI maturity stands, or where there might be opportunities to deploy AI technologies? Aberdeen is ready to help. Please reach out, we have the passion and experience for helping leaders navigate these tough technological dilemmas.  

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